The RSS advantage for smart webmasters
Everybody knows (well I hope they do) that to keep your visitors coming back to your site you need to provide your visitors with fresh content regularly - if not on a daily basis. Unfortunately not everyone has the time or the capital to employ people to do this. So how can you as a webmaster solve this problem? Very easily… with RSS.
The first RSS advantage is Fresh content for your website. The key here is to find other sites that can offer the relevant information that you would like to show your visitors with RSS feeds. Look for sites that offer their feeds as JavaScript and then copy that JavaScript code and embed it into your homepage. This is the easiest way of doing things.
The second RSS advantage is Search Engine Optimization. If you have a decent web developer or are handy at PHP or ASP yourself you can install an RSS parser script on your server. The parser script will download the other sites’ RSS feeds and convert them into HTML and will provide you with a snippet of code for you to insert into your site’s pages.
We all know that the search engines love fresh and relevant content so if you have someone else’s content automatically doing it for you, you are satisfying three needs: (a) your visitors get fresh content, (b) the search engines get fed and (c) the syndicator of the content gets a wider distribution of his content. Everybody wins.