How To Overcome Your Email Problems With RSS
As everyone knows email marketing has more than its fair share of problems. The biggest of these issues facing email is message deliverability.
The SPAM issue: Email messages are continuously being chewed up and rejected email daily through every phase of the delivery process, from ISP SPAM filters through to corporate firewalls and finally even on the receiver’s desktop. Anything from 30% to 70% of messages never reach their final destination, the percentages vary from one research report to another (depending on who you believe). Another problem with that lies with email is being accused of being a spammer. The penalties for this can vary from having your domain blacklisted to financial damages paying a hefty settlement fee. Some ISP’s even hold your domain for ransom if you are accused of spam (just search Google for ’spam domain ransom’)
Reluctance: Besides the SPAM issue, Internet users are becoming more reluctant to part with their precious email address now a days than ever before. You need to bribe Internet users with a ton of gifts to compel them into signing up to your newsletter. We have the continuous influx of junk email flooding mailboxes to thank for this.
So how does an Internet marketer or website owner overcome these problems? RSS!
- RSS has a 100% delivery rate. Every single item in your RSS feed will be delivered to your subscriber’s RSS reader, guaranteed!
- Because RSS offers anonymity and an easy unsubscribe mechanism your visitor will not be reluctant to subscribe to your news feed and ‘check it out’.
Delivering your marketing message or newsletter via the RSS has never been so convenient and easy.
- Your newsletter updates are received promptly and are available in an instant.
- You no longer have to worry about mail server availability, downtime or delays.
- Your subscribers receive your latest news on products and services too.
Another advantage is that your advertising becomes targeted because the people that are subscribing to your RSS feed are those who are truly interested in your message.
If you haven’t started planning your RSS strategy or looked into implementing it into your business yet, I hope that this blog and its content will encourage you to look into it.
Technorati Tags: RSS Marketing