Three Advantages of RSS for Publishers
Yesterday I mentioned the five advantages of RSS for end users. Today I’d like to cover three advantages of publishing RSS feeds on your website
1. Website Traffic Increase
Your traffic will increase because your visitors will not forget to come back to your site - your RSS feed and their RSS reader notifies them whenever you have new content. Your RSS feed adds value to your visitors and saves them time. You also gain the traffic boost from ‘lazy’ webmasters that are syndicating your RSS feed and displaying it on their sites.
2. Search Engine Optimization
RSS is a great strategy for getting incoming links to your website. You can do this by offering copy and paste code of your feed to make it easy for webmasters to syndicate your content. Note: This only applies to feeds that have been implemented as HTML and not JavaScript (which, at the time of writing, search engines don’t read). This technique will help you get your feed syndicated on more websites and provide you with those much-appreciated one-way incoming links. To make the links more effective you can place your chosen keywords in the title of your syndicated articles.
3. Improved Site Stickiness
Yes, the old term from the 90’s is back. RSS improves your site’s stickiness and lures your visitors to return and read your content - provided of course that you provide quality content. Without an RSS feed your visitors have no way of knowing when there is new content available and they will forget to return regularly.